4 Ways to Make 2022 a Year of Growth for Your Cleaning Business
As the new year begins, you’re most likely focusing on growing your customer base, generating higher revenue, and increasing profit. You’re looking forward to putting your plans into gear and achieving that triple-digit growth rate. We can’t wait to help you get there! There are a lot of different ideas and strategies that can be implemented, so we’ve decided to focus on four sure ways to grow your cleaning business this year.
Getting noticed by potential customers from the masses can be difficult, but it should always be a priority. One of the best places to start is your website. Make sure it accurately reflects your business and the services that you offer. If you have had any pricing changes or new offerings this year, make sure this is updated on your website and handouts. Show off your expertise and why you’re the best cleaning service for the job! Continue to update your website and add new content that potential and current clients will find interesting. After all, nobody will stay connected with a website that has looked the same for months or even years! Don’t be afraid to update content on your page while maintaining the functionality that your customers know and love.
It’s also crucially important that you optimize your business listings to show up in Google's local service search results. If you’re new to search engine optimization, here is a great introductory guide on how to get started: Shopify’s Beginner’s Guide to Local SEO for Small Businesses
…Then Stay Visible!
Getting noticed is just half the battle. Now that new customers have found you, you have to stay on their radar. You also can’t be so focused on gaining new clients that you aren’t keeping in contact with your current client base.
By far one of the best ways to stay connected with clients in today’s market is through social media. People are more connected than ever by social networks, so make sure your business takes advantage! Engage new and existing customers by posting useful content such as cleaning tips, hosting sweepstakes, or providing a deal only available on your social media page. And don’t be afraid to have fun with your posts! Keeping it fun and interesting will help keep clients engaged with your brand.
Of course, the tried-and-true methods can still help! Sending out periodic e-mails with exclusive specials and/or thanking customers for their continued business will show you truly value your relationship with them. Even hand-written notes can really remind them that you’re more than just a website and a service. You’re a business partner!
Read more: Social Media Guide for Cleaning Services
Leave An Impression With Great Customer Service
So now you’ve gained a new customer, or you’re working with a returning one; the trick is to keep them coming back for more and, as we’ll discuss shortly, get them to tell their friends how great your business is! And there’s no better way to get clients to come back for more and to spread the word about how great you are than to provide exceptional customer service! They’ve already seen how high quality your work is, and they know they’re getting it at an affordable price. Setting yourself apart often comes down to how valued your customer feels.
These days, providing great customer service is so much more than, “my pleasure.” It means going the extra mile to show your customer that doing business with you is not just a transaction, but a relationship—and one that you truly care about. Whether it’s sending personal emails or notes as we discussed earlier or taking the time to check in on your client’s well-being, showing them that you care can truly take your business to the next level.
Create A Referral Program
Finally, this leads us to the real bread and butter of growing your business: word of mouth. A substantial number of clients can be gained by referrals. This is not just true for cleaning services; most types of service businesses benefit from reviews, referrals, and word-of-mouth recommendations. If you don’t have one in place already, this should be the year to create a referral program. You’ve truly wowed your customer with the quality of your work and the excellence of your service. You’ve built a connection with them. Now ask them to refer new customers to your business! Don’t be afraid to be honest with them and tell them how important it is to the growth of your business. They will be more than happy to help you as you’ve helped them! And once they do, reward them for doing so.
Read more: Harness the Power of Referrals
With these four simple goals for the new year, 2022 is sure to be the best year yet for you and your business!