6 Essential Marketing Tips for Cleaning Businesses
Whether you’re thinking of starting a cleaning business or looking to grow the customer base of your established business, it’s important to know how to best market your services. Competition in the industry is tough, so successfully marketing your cleaning business to your target audience is critical to its growth and survival. We’ve put together these marketing tips that you can incorporate in your strategy to help give your business a competitive edge.
1. Define your ideal customer base.
Creating a marketing strategy starts with establishing who your customers are or will be. You can’t begin to effectively market your services until you know who your messages are targeting. Once you have decided on the audience you will be targeting, you can place your marketing efforts and ads in the places your audience is most likely to be exposed them. You can also build a list of companies/people that meet the criteria of your designated customer base and provide your marketing pieces to decision makers.
2. Check out the competition.
It’s always crucial to know who your competitors are. Analyzing their marketing strategies will help you get a good idea of what you need to do to stand out and be better. Also by following what they do for marketing and advertising, you can find out what works best for them and incorporate certain aspects into your plan.
3. Be different.
The cleaning industry is very crowded, so differentiating your business is essential. From checking out your competition, you can not only get a good idea of what they do that works, you can also find services you can offer than your competitors don’t. This could be offering specialized cleaning, green cleaning or being available 24 hours. Through marketing you could provide cleaning tips via your blog and e-mail, how-to videos and before and after photos on your website. Any way that you can get an edge on your competitors and have your customers build a relationship with you is beneficial.
4. Network, network, network.
Word of mouth is a huge way to get your business’ name out in your community. Besides making sure you are providing a steady stream of business cards to friends, family and people you meet, you can also look into local networking groups, contact the Chamber of Commerce and join industry groups online. Any way you can spread your name around and make new contacts is free advertising for your business.
5. Get social! Share your knowledge.
Your website and social media pages are the place to prove you’re the best in the business. Whether you are providing tips through a blog, creating how-to or demo videos on YouTube or encouraging people to ask you cleaning questions on Facebook, this well help in having people look to you as an industry expert.
6. Build loyalty with customer feedback.
Many new customers will find you by searching the internet for a local cleaning service that meets their needs. This means you not only need to be easy to find and have an informative website, but you should also have highly positive reviews. If you have loyal customers or recent customers who are pleased with your services, ask them to leave reviews for you on Google and Facebook or provide testimonials for your website.
Related: Harness the Power of Referrals
Every cleaning business is unique and will find success using different marketing techniques and channels. What works well for one company may not work for another, so finding a way to make your business stand out from the crowd will take time, but will help your business succeed.