Grow Your Cleaning Business This Year

As the new year begins, you’re most likely focusing on growing your customer base, generating higher revenue and greater profit. You’re looking forward to putting your plans into gear and achieving that triple-digit growth rate. There are a lot of different ideas and strategies that can be implemented, so we’ve decided to focus on three sure ways to grow your cleaning business this year.

Get noticed

Being visible and standing out from the masses should always be a priority. Make sure your website accurately reflects your business and the services that you offer. If you have had any pricing changes this year or new offerings, make sure this is updated on your website and handouts. Show off your expertise and why you’re the best cleaning service for the job. Continue to update and add new content your website that potential and current clients will find interesting.

Read more: 6 Essential Marketing Tips for Cleaning Businesses

It’s also important that you are optimizing your business listings to show up in Google's local service search results. If you’re new to search engine optimization, here is a great introductory guide on how to get started: Shopify’s Beginner’s Guide to Local SEO for Small Businesses

Stay in touch with your clients

Don’t be too focused on gaining new clients that you aren’t keeping in contact with your current client base. By sending out periodic e-mails with exclusive specials or thanking them for their continued business will show you value their business. Also stay in touch on social media with your customers. Engage with them by posting useful content such as cleaning tips, hosting a sweepstakes or providing a deal only available on your social media page.

Read more: Social Media Guide for Cleaning Services

Ask for referrals

A large number of clients can be gained by referrals. This is not just true for cleaning services, most types of service businesses benefit from reviews, referrals and word of mouth recommendations. If you don’t have one in place already, this should be the year to create a referral program. Ask your army of happy, loyal clients to spread the good word about your top-notch services, and then reward them for doing so.

Read more: Harness the Power of Referrals

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